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Minimal Furniture & Home Objects E-commerce Website Design
A calm, Swiss-minimal e-commerce website designed for OLAE, a studio making furniture and ceramics for quiet living. Built on a strict 12-column grid with generous white space, mask-wipe image reveals, a shoppable interior hotspot with add-to-cart, live cart updates, animated product pricing and a newsletter signup, plus a 12-second promo video for launch.
Furniture and home-object brands sell calm, but their online stores rarely feel that way: crowded product grids, sale banners, pop-ups and mixed typography pull attention away from the craft. OLAE needed a modern storefront that matched the quiet, slow-made character of its oak, linen and stoneware pieces. It had to present the collection, tell the studio’s handmade story and show products styled in real rooms, while still guiding visitors smoothly to add to cart and join the mailing list.
Solution
I designed a Swiss-minimal, product-first website where every element snaps to a 12-column grid marked by fine hairline rules. Five clear sections (hero, collection, studio story, shoppable interior and newsletter) give each part of the brand room to breathe. The typography pairs light, oversized Inter Tight headlines with a single Instrument Serif italic accent word per section, and the palette is limited to white, ink and one warm clay tone. Images reveal with clean mask wipes instead of fades, prices and studio stats count up on scroll, and the interior photo becomes a shopping tool through a hotspot product card with a working add-to-cart and live cart counter. To support the launch, I also produced a 12-second, loop-ready promo video of the site with an original ambient soundtrack and interface sound design.
Features Added
What the new site does.
Swiss 12-Column Grid System Built the entire layout on a strict 12-column grid with hairline rules and index labels (01 / Collection), giving the store a calm, editorial structure with generous white space.
Animated Hero & Mask-Wipe Image RevealsDesigned a word-by-word headline reveal and clean clip-path image wipes that introduce each section with precise, premium motion instead of generic fades.
Product Collection Cards with Hover StatesCreated product cards with image zoom, underline hover states and animated price tick-ins so the collection feels tactile and easy to browse.
Shoppable Interior Hotspot & Add to CartTurned a styled room photo into a shopping experience: a pulsing hotspot opens a product card with price and an Add to Cart button that instantly updates the cart counter in the navigation.
Studio Story with Count-Up Stats Built a split-layout brand story section with layered imagery and animated statistics (100% natural materials, 12 artisans, 25-year guarantee).
Newsletter Signup with Success State Designed a minimal email capture with a clear focus state and a confirmation checkmark on submit to grow the brand's mailing list.
Launch Promo Video & Social AssetsProduced a 12-second 1080p website promo video with original ambient music and UI sound effects, plus thumbnail and social covers for Facebook, Instagram, LinkedIn, YouTube and Pinterest.