Artisanal Organic Coffee Roasters E-Commerce Platform
A custom, high-converting WooCommerce e-commerce website designed for an artisanal coffee roasting brand. Engineered with direct online coffee purchasing, interactive product bundling, wholesale partner inquiry workflows, and localized store directory features.
Client
Amaya
Company
Amaya Coffee Roasters
Year
2022
Industry
E-commerce
Challenge
Amaya Coffee needed a unified online brand experience that reflects their commitment to ethically sourced, premium coffee while driving direct online bag sales and wholesale partnerships. Their goals included presenting multi-option product variants (such as bag size and roast types), highlighting cold brew product lines, offering home delivery incentive bars, and managing location details for physical retail branches in San Francisco, Newport Beach, and Sun City.
Solution
I developed a modern, user-friendly e-commerce platform using WordPress and WooCommerce. The build incorporates dynamic product pricing based on weight selection, custom featured product showcase bundles, an integrated B2B wholesale inquiry funnel, and blog editorial layouts for farmer spotlight stories. I optimized all image assets and storefront layouts to ensure ultra-fast mobile navigation and smooth customer checkout experiences.
Features Added
What the new site does.
WooCommerce Variable Product & Bundle Pricing
Configured variable product options for coffee roast weights along with special multi-pack blend box showcases to increase average order value.
Free Shipping Incentive Top Bar
Integrated a dynamic announcement top bar offering free shipping on orders over $35 to reduce cart abandonment and incentivize higher cart totals.
Multi-Location Store Directory
Structured clear retail location guides covering San Francisco, Newport Beach, and Sun City branch locations.
Storytelling & Barista Training Module Integration
Built custom blog and sign-up layouts for brand storytelling, origin farmer interviews, and barista training program registrations.
Technologies Used
Our new website captured our brand ethos perfectly. Direct retail sales increased, and our wholesale inquiry funnel has brought in high-value business leads effortlessly.
Amaya
Amaya Coffee Roasters
Book a call
Have a website or workflow that could work better?
Book a 20-minute call and tell me what you’re working on. We’ll talk through the problem, your goals, and what could be improved.